Thursday, December 26, 2019

The Reasons Behind the Rise of New Year Free Grocery Delivery and Others



Over the past couple of years, there is a significant rise in the free grocery delivery service. Whether it is Walmart, HEB, Amazon, or New Year free grocery delivery, every grocery business seems to be looking for more innovative ways to attract more consumers towards them. This is simply because of the rise in competition in this specific industry with small and large startups coming up every day. 

Though most of these grocery businesses offer this free delivery service to their prime members only as of now, it is not very far when this will be rolled out for all customers. This will help them to beat the competition and even help them to expand their grocery delivery business. However, offering such a free delivery service does not come without its standard and a fair bit of challenge. It is for this reason that the grocery delivery businesses move with caution.

Rolled out in phases:
The grocery stores, online or offline, is typically rolling their free delivery concept in stages. This is because they want to see the eventual result of such a roll out. For example, few grocery delivery stores may offer free delivery to their premium customers only for grocery delivery on New Year, while others may do it for a specific period during the new year. Few other stores may also try this experiment out during different times of the year, such as during festivities. Grocery stores also experiment on their free delivery model of grocery items based on specific locations. Most of the time, you will see that delivery is free within a geo circle limit. It all depends on the profitability, rise in demand, increased in the customer base as to how effective the experiment is and whether or not it could be offered to all the general public.


Monthly subscription fee:
Often grocery delivery businesses charge a subscription fee every month from their customers to be considered as ‘premium’ and eligible for such free delivery service. Others may follow the tech route and develop a unique app that the customers need to download at a price or even for free to enjoy the benefits of free online grocery delivery service. For example, Amazon developed a Prime Now delivery app for the customers to enjoy their particular Two-hour Whole Foods delivery service. 

Few same day grocery delivery businesses also followed suit taking a cue from such marketplace giants. To enjoy these free services rolled out in phases, the Prime members who have not ordered for groceries yet can make a request for an invitation. However, there may be a minimum order requirement placed by the grocers to enjoy such a free grocery delivery service. The value of the minimum order requirement may vary from one specific grocer to another depending on the service is available in particular regions and their business policies.

Changes are expected to come:
There are slight or significant changes expected in the grocery delivery business in the following couple of years, as the industry experts say. Food or New Year home grocery delivery will be made more comfortable and more convenient for the customers who will be now able to order their requirements through different sources and means apart from calling up or visiting their website for shopping. They will now be able to request for their grocery items on the go using the apps developed for this specific purpose. However, the new customers will still have to wait for their invitation, especially when they want to buy from large grocery chains and want the grocery items to be delivered from the website or an app. Till the time that happens, they may have to order their issues, at least a few of them, for a fee using these apps. Therefore, such development for better customer experience is welcome.

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